The Branding Smokescreen

We know tobacco sponsorship on F1 cars was largely outlawed in 2006. But did you expect those sneaky cigarette companies to disappear completely? Nope. Keen observers know that Marlboro has been an active part of Ferrari’s program all along.

 The latest Marlboro/Ferrari initiative is Mission Winnow, which if you can understand the actual mission, please let us know because it’s straight up double-talk and chicane-ery. To us, the main Mission Winnow design evokes a sideways Marlboro logo. Speaking of sideways, that aptly describes the performance of Ferrari the past dozen or so years.

 Our design here pays tribute to the mysterious Mission Winnow visual identity, paired with a fingers-crossed hope that Ferrari returns to its winning ways soon. Someone better light a fire under the Scuderia, pronto.