Yes we went there right away with the MC Hammer reference. It took us a long time to come up with a tribute to the most successful F1 driver of all time – hopefully you will love our homage as much as we do.

Sir Lewis Carl Davidson Hamilton. 102 wins and counting. 7 Drivers’ Championships and counting. Trailblazer. Anti-Racism Advocate. Philanthropist. Artist. Human Rights Activist. Fashion Icon. Lewis is arguably the motorsport superstar of our generation – a larger than life figure that transcends the sport. The figures are not arguable, and what they state is that with the most wins in history, the most podiums in history, and tied with the great Michael Schumacher for the most titles (for now), Hamilton is one of the very greatest, if not the G.O.A.T.

For those of you wondering about the phrase “Hammertime” – it was first used by Lewis’ race engineer Peter Bonnington over the radio in 2013 informing him that it was time to give it the full beans out there, and has become a signature statement from “Bono” to Lewis toward the end of every race.